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:ID:       5179afe7-2259-473c-abde-a1682c1a8e0c
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#+title: Hungryroot Convenience Pod

- figma :: https://www.figma.com/board/o2PE1tayBihjUnQJu2t7ux/Convenience-Pod-Kick-off
- focus :: Achieve ops excellence & close customer experience gaps
- tags :: 
  [[id:84445d8a-83f3-482c-b15e-2e1468bd326d][Hungryroot Product Pod]]

* Membership
** PM - [[id:fa8ade38-bdc4-4e04-a5b0-3184b816ac0c][Hannah Chen]] 
** BE - [[id:43c58b5d-05b2-4e4a-8cb7-499eabd53b63][Steven Ehrenfeld]]
** UX - [[id:77ffe863-ca88-43e6-b350-fbd3b6dd3478][Clara Yoon]]
** QA - [[id:a83a65ed-3bb3-4bfb-ab16-bd637b2f87ae][Cory Chambers]]
** PA - [[id:95bfe553-a4ce-4671-a556-6ab0e6af14eb][Daniel Romotosky]] 
** FE - [[id:103c6b4d-a9a5-4eb6-9c28-2c9abaf1db3f][Dave Gravelle]] 
** FE - [[id:8a5a7ff5-3834-41b4-a7eb-f6806597ea52][Jim Rodden]]
** ?? - [[id:23615833-f98a-4ace-8571-9f4f8ed07ba6][Priyanka Rajwanshi]]

* Description
Hungryroot feels effortless. The experience is clear and transparent, providing
moments of education and delight before customers feel friction. It prevents
surprises, reduces decision fatigue, and keeps customers confident from
onboarding, out-of-stock/swaps, to delivery

A convenient Hungryroot experience is one where:

+ Customers understand how the service works (onboarding and early confidence building)
+ Customers feel in control (reduce surprises, swaps, order tracking)
+ Customers can recover quickly when things go wrong (out of stock, order issue)

Primary KPI: Reduce Cancels

* Focus
** Achieve ops excellence & close customer experience gaps

* Projects
** Increase Control
*** AI Previews
*** Spoilage Mitigation (Item level discount by FC)
*** Search Recipes by Ingredients
** Progressive Onboarding
*** Early Tenure Flow
** Ops-adjacent Improvement
*** Out-of-stock
*** Swaps
*** Order Tracking