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#+TITLE: HN: Covid-19 and Human Ir-Rationality Part 1

- tags :: [[file:../../../../home/powellc/org/20200315015002-covid_19.org][Covid-19]] [[id:5567f1a0-c113-4d94-b603-46124fd67b96][Psychology]] [[id:2aa7384d-55b0-4339-8051-1e30ee2d1e3b][Human Behavior]]

- source :: https://www.younglingfeynman.com/essays/covid
- comments :: https://news.ycombinator.com/item?id=22686264

* Tech innovation is not enough
COVID is a perfect example of why [[id:09afde2a-d151-4ce9-8c8e-4b648d8d96d6][Technological Innovation]] is not enough. With
no vaccine available yet, how do you get experts to share their knowledge in a
way such that it actually gets absorbed?

* Creatives v. Scientists
But while creatives are well aware that they lack the tools to do the job of
scientists, there’s often an [[id:667129d6-bdb6-4683-9cc6-d7187a0f6fc7][Unconscious assumptions]] that that line of reasoning
need not travel in the opposite direction, see [[id:1eb906d4-404e-496d-93cb-1f0e7a713b51][Dunning-Kruger Trap]]
* [[id:19c2f9d3-0c62-4555-acce-d21194d9e69e][Tool Bias]] - math v natural language
**Influencing behavior can appear simple even when the application is very
complex.** This phenomenon occurs in comedy as well. It’s easy to underestimate
how difficult it is to create a good set because the tools (language) are
simple, so while you laugh you think, I could do this easily.
* Fearing spiders instead of doctors
This creates biases in us where we fear spiders more than we fear doctors with
messy handwriting. Even though messy handwriting which causes patients to
receive the wrong dosage or incorrect medicine has an astronomically higher
probability of killing you than a spider does (Sokol & Hettige, 2006; see also
Ennik, 1980).
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1676338/
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1272387/
* Why over-reacting is okay sometimes
Acting rationally will harm others initially, and then it’ll harm you as well.
**So the right course of action is to act irrationally;** to ‘overreact/panic’ at
the individual level to minimize systemic risk.
* Influence via advertising
Experts in advertising have taught us that influence follows a predictable
pattern in precisely the following order:

- i. Get the attention of the consumer
- ii. **Communicate CLEARLY to the consumer**
- iii. Persuade the consumer
 
Nearly 90% of ads aren’t remembered, and this is being done by so-called experts
in my industry! **SO the hardest part is getting attention**